On the internet, content is king. It’s what your visitors see and read on your blog posts or website pages.
On social media, it’s your images and info graphics, and post copy enticing viewer to “click more”.
Content is any group of written words, images or videos. It’s the representation of your message. Having fresh and engaging content is the only way to persuade the viewer to take an action or think differently.
New England Marketing & Efficiency specializes in creating all types of content to be used online or in print.
Here’s a more in depth look at the various forms of content and how you can use them to promote your business or project.
The first group of content to be created for any website or project is written content. When producing a website, after deciding upon a design, you create the content on the pages.
If revamping an existing website, you’re going to re-write the content on the pages as well. If done properly, this will help your search engine rankings greatly.
After the base of your site (pages) are up to par, you want to have articles (800-2,000 words+) and blog posts (300-700 words) written to communicate with your desired audience. Fresh content also helps get organic search traffic, boosts your other content rankings.
Your articles, blogs and web pages should also contain other media such as pictures, charts, graphs and other visuals to create a more robust piece content. Bonus points for video content.
NE Marketing & Efficiency can help you create excellent written content to be used on your website, blog, social media or re-purposed for print. Contact us for a free quote.
In a crowded marketplace for people’s attention, vivid imaging conveys messages far more effectively than the written word. It grabs people’s attention.
Visual content shows up in social media feed, is more sharable, and compliments any piece of written content online or off.
Image content can consist of a picture with or without a title, catchy infographics or charts and graphs that support your message. They should be optimized for search engines for online content, and properly formatted for print distribution.
New England Marketing & Efficiency can help you design or acquire the right media to help your content stand out. Contact us for a free quote on your project.
People love watching video. They consume and share GIFs and YouTube Videos online at greater amounts every day.
There is a lot of video content available, but far less then text and static image content. This creates opportunity for your organization to stand out.
By creating video content for your website or brand, you gain access to a less crowded marketplace. If your video or motion media is compelling, you will see a larger return on your marketing investment.
NE Marketing & Efficiency can help you create quality, online video content for your project starting as low as $300. Contact us today to turn your message into a commercial or online video that sells.
Podcasts and audio books are really big right now. They can be listened to wherever and help people learn new skills quickly. They are excellent forms of entertainment as well.
Jingles and spoke audio commercial make a professional statement and can be placed on streaming services, laid over podcasts, or converted into video.
Let New England Marketing & Efficiency help create your next audio classic.
Search Engine Optimization
Blog & Article Content Writing
Online Marketing Strategy
Internet Video Production
Online Market Research
Website Project Management
Anyone can spend a hundred dollars to gain a fifty dollar customer. True skill affects how efficiently you can obtain and keep a customer. We can help grow your business or project sustainably by:
Resources are limited. Organizations that use those resources best will have lower customer acquisition costs.This leaves more money to invest back into the project or collect as profits.
Often overlooked in increasing marketing returns is eliminating waste.
This comes down to strategy, combining knowledge of the current marketplace, research of competitors and existing efforts and creativity to formulate new solutions and optimizations.
We specialize in small and micro businesses and investments, startups and organizations that support local labor.
New England Marketing and Efficiency is heavily involved in Environmental and Equality Issues.
We can craft and implement highly effective marketing campaigns and business efficiency evaluations to help optimize your processes.
To gain this competitive edge, we use various tactics such as content creation (blogs, video, podcasts, info graphics, sales copy, white papers), search engine optimization and many other forms of digital and traditional marketing, with some creative solutions as well.
That’s easy – contact us for a no cost consultation. Together, we can see if we’re a fit with no obligation.
If you decide to become a client, you will be provided with a written strategy action plan and cost of services customized to fit your organization’s needs.
New England Marketing & Efficiency provides expert consulting and fulfillment of marketing and business efficiency functions for organizations in any industry.
Our work helps people get their goals accomplished for less and with a higher rate of return. While our pricing is not the lowest, it is highly competitive and proven to get results.
Contact us to get a quote on your project today.
Online, Traditional and Creative Marketing
We utilize all marketing disciplines to get our customers message out. Custom campaigns tailored to your objective and desired market.
Content Creation
Content comes in many forms – written in the form of a blog or newsletter, audio and video media as a podcast or YouTube video, to interactive websites and print designed to get a response.
Organic and Paid Placement
Have your message heard through a variety of means, including search engine optimization, pay-per-click, display advertising, mail, fliers, press releases and media appearances.
We can craft your marketing strategy and execute it to reach your target audience so you can focus on running your organization optimally.
Content Writing
We craft engaging written content, ranging from shareable blog posts to in-depth opinion and researched articles.
Writing can include scripts, white papers and other information to be included in a project.
Sales and Ad Copy
If you have a product or service, the right words can increase the impact of your message.
New England Marketing & Efficiency can help you get optimal conversion and increase the return on investment for your advertising dollar.
Reports and Consulting
Having intelligence collected and outside opinion can give a valuable advantage in any market.
We can provide in-depth analysis and opportunities to help your business achieve the best results possible.
Great written content creates a story; a narrative that leads the reader to do what you want them to do. It can explain complex concepts and ideas, products and services in a way that captivates it’s audience.
The eyes are attracted to vivid imagery. Get attention with info graphics, memes, banners and brochures.
We can created low cost, professional video content for you to market online or use as sales & training collateral.
Often overlooked, audio content is a great medium to reach new audiences and make a lasting impression. NE Marketing & Efficiency can help you with podcast production, creating catchy jingles and instrumentals, licensing and voice overs.
Ad copy starts out as written content, but can be combined with other media, becoming more compelling and generating a higher response.
New England Marketing & Efficiency can create this content and find opportunities to get your voice heard in the most optimal manner.
Efficiency Consultation & Design
Resources are tight in any competitive market. To be successful, and possibly just to survive, businesses and organizations must be efficient.
Complete Operations Review
Sometimes it’s best to have an outside view to find the source of problems and devise creative solutions to everyday processes. We specialize in marketing, account maintenance and acquisition, sales, fulfillment and supply chain management.
The Network Effect
Having a network of small businesses and online assets is really what makes New England Marketing and Efficiency different from other agencies and firms.
This leads to greater resources at lower prices for our customers.
If you have a question or problem the requires some thought or marketing expertise, a Mini-Marketing Consultation will help you greatly. Sitting between a sales inquiry and report request, this introductory consultation may be exactly what to move forward, or a great starting point for our business relationship.
