Websites don’t just produce themselves. They have to be designed, created and filled with content.
That’s where we come into play.
New England Marketing & Efficiency can design your website, manage and develop it’s construction in-house, with your team, or with our extended team should the technical requirements exceed our current capabilities.
This approach ensures that your website project is produced on budget and handles exactly what you need it to do.
NE Marketing & Efficiency is an expert at website production from start to finish.
The first step to producing any website is to create a concept of what the site will do. Is it a 3 page brochure site designed to capture leads or an e-commerce site with a shopping cart that integrates merchant processing?
Do you need a forum with a news feed? That may be able to be handled with a content management system (CMS) such as WordPress or Joomla with moderate customization.
Do you need a custom design that makes your brand stand out? This can start with a simple drawing or list of pages, but will eventually end with a graphic artist drawing out a concept that can be cut out and placed into website format.
New England Marketing & Efficiency can help with your website concept and design as a stand alone service or as part of a complete website production.
Website Development consists of actually implementing the designs into website format, or compatible with browsers.
A lot of website development can be handled with WordPress, Joomla and other website templates, significantly reducing costs, making website production more affordable than ever.
On top of then developed content management systems available today, there are several plugins that can extend the functionality of your website. Most are free, with cost for added features and benefits.
If you can’t find the exact functionality needed, you need to develop a custom plugin or program. This is where it can get complex.
NE Marketing & Efficiency can help you develop your website project for the best value.
Once a website is developed, the next step in production is laying out the content. This consists of written text, images, graphics, video and other media that conveys your product or service’s message.
When creating the content, it should be consistent with the messaging of your brand along with being extremely clear to the viewer. This increases the chances that they will receive your message and take the action you want them to.
Further, it must be formatted in a manner that is search engine friendly to help your site get organic traffic from Google and Bing. Proper format of articles and other content should be visually appealing to get the best results.
New England Marketing and Efficiency specializes in creating engaging written, audio, video and interactive content at a price that you can afford.
Now that your website is fully produced, you have to get people to visit it. If you hired us, you will have a great advantage over your competition as we only produce websites optimized for online marketing.
If you’ve laid down the appropriate groundwork (search engine optimized, quality content), you just have to get the word out that your newly produced website exists. These visitors will spur the search engines to take notice.
After you’ve tapped out your personal/business contacts and social media networks, you’re going to have to pay for advertising.
Great content has lower pay per click costs, higher social media interaction and better conversion rates. As marketing of all forms is expensive, having a well-produced website is imperative in your marketing efforts.
NE Marketing & Efficiency provides the highest returns on website marketing campaigns. Market Efficient today.
Anyone can spend a hundred dollars to gain a fifty dollar customer. True skill affects how efficiently you can obtain and keep a customer. We can help grow your business or project sustainably by:
Resources are limited. Organizations that use those resources best will have lower customer acquisition costs.This leaves more money to invest back into the project or collect as profits.
Often overlooked in increasing marketing returns is eliminating waste.
This comes down to strategy, combining knowledge of the current marketplace, research of competitors and existing efforts and creativity to formulate new solutions and optimizations.
We specialize in small and micro businesses and investments, startups and organizations that support local labor.
New England Marketing and Efficiency is heavily involved in Environmental and Equality Issues.
We can craft and implement highly effective marketing campaigns and business efficiency evaluations to help optimize your processes.
To gain this competitive edge, we use various tactics such as content creation (blogs, video, podcasts, info graphics, sales copy, white papers), search engine optimization and many other forms of digital and traditional marketing, with some creative solutions as well.
That’s easy – contact us for a no cost obligation. Together, we can see if we’re a fit with no obligation.
If you decide to become a client, you will be provided with a written strategy action plan and cost of services customized to fit your organization’s needs.
New England Marketing & Efficiency provides expert consulting and fulfillment of marketing and business efficiency functions for organizations in any industry.
Our work helps people get their goals accomplished for less and with a higher rate of return. While our pricing is not the lowest, it is highly competitive and proven to get results.
Contact us to get a quote on your project today.
Online, Traditional and Creative Marketing
We utilize all marketing disciplines to get our customers message out. Custom campaigns tailored to your objective and desired market.
Content comes in many forms – written in the form of a blog or newsletter, audio and video media as a podcast or YouTube video, to interactive websites and print designed to get a response.
Organic and Paid Placement
Have your message heard through a variety of means, including search engine optimization, pay-per-click, display advertising, mail, fliers, press releases and media appearances.
We can craft your marketing strategy and execute it to reach your target audience so you can focus on running your organization optimally.
We craft engaging written content, ranging from shareable blog posts to in-depth opinion and researched articles.
Writing can include scripts, white papers and other information to be included in a project.
Sales and Ad Copy
If you have a product or service, the right words can increase the impact of your message.
New England Marketing & Efficiency can help you get optimal conversion and increase the return on investment for your advertising dollar.
Reports and Consulting
Having intelligence collected and outside opinion can give a valuable advantage in any market.
We can provide in-depth analysis and opportunities to help your business achieve the best results possible.
Great written content creates a story; a narrative that leads the reader to do what you want them to do. It can explain complex concepts and ideas, products and services in a way that captivates it’s audience.
The eyes are attracted to vivid imagery. Get attention with info graphics, memes, banners and brochures.
We can created low cost, professional video content for you to market online or use as sales & training collateral.
Often overlooked, audio content is a great medium to reach new audiences and make a lasting impression. NE Marketing & Efficiency can help you with podcast production, creating catchy jingles and instrumentals, licensing and voice overs.
Ad copy starts out as written content, but can be combined with other media, becoming more compelling and generating a higher response.
New England Marketing & Efficiency can create this content and find opportunities to get your voice heard in the most optimal manner.
Efficiency Consultation & Design
Resources are tight in any competitive market. To be successful, and possibly just to survive, businesses and organizations must be efficient.
Complete Operations Review
Sometimes it’s best to have an outside view to find the source of problems and devise creative solutions to everyday processes. We specialize in marketing, account maintenance and acquisition, sales, fulfillment and supply chain management.
The Network Effect
Having a network of small businesses and online assets is really what makes New England Marketing and Efficiency different from other agencies and firms.
This leads to greater resources at lower prices for our customers.
If you have a question or problem the requires some thought or marketing expertise, a Mini-Marketing Consultation will help you greatly. Sitting between a sales inquiry and report request, this introductory consultation may be exactly what to move forward, or a great starting point for our business relationship.